LE Reports Asia Pacific Lodging Construction Pipeline

at a New Peak of 2,226 Projects/506,646 Rooms

Pipeline Highlights at Q2

• Asia Pacific’s Total Construction Pipeline set a new peak at 2,226 projects/506,646 rooms as of the end of Q2. The region has the second largest Pipeline in the world. Project counts are up 43% and room counts up 38% year-over-year.

 

• 60% of all projects and rooms are Under Construction. At 1,368 projects/325,536 rooms, the totals represent a new high for the cycle. With so many projects already in the ground, the Pipeline is set to unfold at an accelerating rate through 2010. 351 projects/88,327 rooms are Scheduled to Start Construction in the Next 12 Months, with room counts jumping 31% over last year. Early Planning totals, at 507 projects/92,783 rooms, are more than double what they were at the end of Q2 2007.

• Over one-third of branded projects in the Total Asian Pipeline are in the Luxury and Upper Upscale segments, mostly in China, India, Thailand, and Vietnam.

• 28% of the Total Pipeline is currently categorized as Independents. Approximately 70% will make a branding decision before opening, as global companies and brands aggressively increase their presence in Asia.

To view the entire LE Lodging Construction Report for Asia Pacific, including graphics and the Forecast for New Hotel Openings, please click here.

Lodging Econometrics (LE) specializes in Sales Solution Programs including:

Individual Sales Lead Records

       All the details needed to call on the most important accounts when decisions about your product or service are being

       considered

Contact Names for Owners & Management of Open & Operating Hotels (Census)

       Essential for conducting telemarketing and direct mail activities to prospect for product replacement programs  

Strategic Planning Summaries

       Direct your sales force with an executive summary that includes project and guest room counts for each of your Sales

       Reps and their Territories, for Key Developers and their Project Team Members, and for every Company and Brand