LE’s Mid-Year Report for South America Shows the

Lodging Construction Pipeline at 341 Projects/56,316 Rooms

Pipeline Highlights at Q2

• South America’s Construction Pipeline totaled 341 projects/56,316 rooms at the end of Q2 2008, up 12% by projects year-over-year from Q2 2007.

• Over half of the region’s Pipeline is in Brazil, which has 203 projects with 36,786 guest rooms in the three construction stages.

• Development is focused in the metropolitan business, trade, and cultural centers, as well as beachfront resort markets, particularly in Brazil. The average project size is 165 rooms.

• 57% of all Pipeline projects are currently labeled as Independent. 70% will likely make a branding decision prior to opening.

• Nearly 33% of total Pipeline projects are in the select service segments, led by Upscale and Midscale without Food & Beverage.

To view the entire Executive Summary for LE's Lodging Construction Report for the South America, including the Forecast for New Hotel Openings and timely trend line graphics, please click here.

Lodging Econometrics (LE) specializes in Sales Solution Programs including:

Individual Sales Lead Records

       All the details needed to call on the most important accounts when decisions about your product or  

       service are being considered

Contact Names for Owners & Management of Open & Operating Hotels (Census)

       Essential for conducting telemarketing and direct mail activities to prospect for product replacement

       programs  

Strategic Planning Summaries

       Direct your sales force with an executive summary that includes project and guest room counts for each

       of your Sales Reps and their Territories, for Key Developers and their Project Team Members, and for

       every Company and Brand